On Demand Advertising

On demand advertising offers businesses and brands the opportunity to showcase their advertisements to millions of viewers across several devices.

On demand is fast becoming one of the most popular ways for viewers to watch their favourite content. It offers unlimited access to the latest television series, movies and documentaries, available via online streaming services across Smart TV sets, mobile devices, tablets and desktop.

We work with agencies and direct clients

BloombergITVToyotaBloomberg BusinessweekBlackberryGulf AirMUTV HDQatar AirwaysMcDonaldsEtihadPeugeotDKNYUEFA Champions LeagueNikonRenaultPapa Johns

As more and more viewers turn towards these services, advertising on demand offers you a unique and exciting opportunity to dramatically improve brand awareness by targeting a campaign to on demand platforms. It brings with it a number of benefits, namely that advertisements cannot be skipped and – unlike on traditional TV – they can link directly to your website or social media pages.

At TV Advertising Media, we’re able to plan and deliver a strategic campaign that can see your adverts aired across various streaming and on demand services. For example…

Sky Go & Sky On Demand

  • Sky Go allows you to broadcast pre-roll and mid-roll ads delivered around premium Sky programming, including live football.
  • Sky Go also offers programme sponsorship, and ads can be targeted to specific genres or device types.
  • Sky On Demand, which offers viewers access to box sets and instant downloads of the most popular current programming and movies, allows brands to purchase exclusive pre and post-roll ad slots. Currently On Demand experiences around 11 million household programme views each month.

All 4

  • Channel 4’s newly-rebranded on demand service All 4 is the top commercial on demand TV platform for young audiences, reaching over a third of 16-34 year olds each month.
  • As well as standard display and pre-roll advertisement packages, All 4 also offers interactive and targeted advertising options, allowing you to to aim your campaign at a relevant audience based on factors such as age, gender and location.

ITV Player

  • ITV Player is the largest commercial broadcaster video on demand service in the UK, allowing advertisers to place their ads in award winning shows such as The X Factor and Downton Abbey .
  • Advertising on ITV Player can add incremental reach to a TV campaign, with a range of standard and interactive advertising formats available.

Virgin TV Anywhere

  • Advertise on Virgin TV Anywhere and let Virgin Media and TiVo customers take your adverts wherever they go in the UK, with catch up TV and live streaming services available across desktop, mobile and tablet devices.
  • Virgin’s advertising offering allows brands to position their products in relevant contextual environments, with a range of programmes across several genres available for viewers to enjoy.

UKTV Play

  • UKTV’s on demand service features content from the channels Dave, Yesterday, Really and Drama, and is available on PC, Mac, iPhone, iPad and Android.
  • A partner channel of Channel 4, UKTV Play offers brands a range of interactive and traditional TV advertising solutions.

To discuss your on demand TV advertising campaign, get in touch with TV Advertising Media today by phone or via online contact form.