Sports TV Advertising

Ensure that your business is seen by millions during some of the world’s most exciting live sporting events with sports channel TV advertising.

Advertising on sports TV enables brands to be seen by a massive audience, with live sport broadcasts bringing in millions of viewers across the world. Our experts at TV Advertising Media have years of experience in coordinating memorable and effective campaigns.

We work with agencies and direct clients

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Sky Sports

  • Sky Sports is the dominant subscription-based TV sports brand in Europe, with its UK offering featuring five extremely popular premium live sports channels.
  • It airs many of the world’s major sporting events and competitions, broadcasting everything from top-flight football and tennis to Formula 1 and NFL.
  • Since 1992, it has been the home of the majority of Barclays Premier League matches – the world’s most-watched football league featuring some of the most famous teams on the planet including Manchester United, Arsenal, Liverpool and Chelsea. It also broadcasts matches from Spain’s La Liga, home to Real Madrid and FC Barcelona.
  • Advertise on Sky Sports today and showcase your brand to a huge following on one of the world’s most popular sports networks.

BT Sport

  • BT Sport is a group of sports TV channels which broadcast across the United Kingdom and Ireland, and is the exclusive home to some of the world’s most popular sports and competitons.
  • As well as broadcasting Barclays Premier League football matches, from July 2015 BT Sport is the exclusive broadcaster of matches from Europe’s premier club football competition, the UEFA Champions League. It also shows live football from the UEFA Europa League, FA Cup and several European domestic leagues.
  • Rugby union, motorsport, NBA and MLB are also popular features of its extensive programming.
  • Advertising on BT Sport offers businesses the chance to be a part of a station which continues to grow in popularity and expand its coverage. The 2015 UEFA Champions League Final pulled in a global audience of over 180 million, highlighting the influence and impact that advertising on sports TV can have.

Sky Sports News HQ

  • The popular Sky Sports News HQ 24 hour news service is broadcast across the United Kingdom, Ireland and Nordic countries.
  • It features non-stop reporting of the latest sports news and events, with regular programmes such as Soccer Saturday providing real-time score updates of football matches around the UK.
  • Advertising on Sky Sports News HQ can ensure that your business and products reach an audience in a relaxed environment, with the majority of viewers watching the channel in their spare time. Its coverage of events such as the football transfer window deadline day have seen it develop a loyal fanbase, and it is undoubtedly the go-to news service for many sports fans across Britain.


  • Pan-European television sports network Eurosport – which also broadcasts across Asia – is home to a range of popular global sporting events.
  • The network of channels is available in 54 countries in 20 different languages.
  • Advertising on Eurosport can offer your brand or business exposure on a network with availability across the globe on terrestrial, satellite and cable and online streaming platforms.

Racing UK

  • Advertise on Racing UK, a subscription-based service which is available across Freeview, Sky, Virgin Media and UPC platforms. It broadcasts live events from some of the country’s most famous racecourses.
  • Racing UK also broadcasts certain events free of charge, with a potential reach of 12 million homes. It is also available in 3,500 pubs and clubs in the UK.

If you’d like to know more about sports channel TV advertising and what it can do for your business, get in touch with TV Advertising Media today via phone or online contact form.