Targeted TV Advertising

Reach a specific audience and put your products in front of your target market with targeted TV advertising from TV Advertising Media.

Targeted TV advertising allows brands and businesses to target campaigns more accurately, with ads tailored based on a viewer’s postcode and other publicly available information inserted directly into live ad breaks. This means that different ads can be shown to different households even if they’re watching the same programme – so all businesses can benefit from the impact of targeted TV advertising.

We work with a range of agencies and direct clients

EtihadITVKLMEasyJetIkeaHarrodsThomas CookQatar AirwaysMcDonaldsEverton FCLloyds TSBUEFA Champions LeagueBloombergToyotaBTNikon

Sky AdSmart

Sky AdSmart is the innovative advertising service from Sky, offering businesses and brands of all sizes the opportunity to target their advertisements to a specific audience. It is an ideal advertising format for large global businesses but also well-suited to SMEs, making TV advertising more accessible and beneficial for first-time advertisers.

How it works

  • Adverts are sent via satellite to the viewer’s Sky+HD box.
  • The adverts that the viewer sees are based on their postcode, age, gender and other publically available information gathered from data company Experian.
  • The adverts that appear on a viewer’s screens are determined by which criteria the advertisers have opted to target.

By ensuring that adverts reach only the most relevant audience, businesses can rest easy in the knowledge that their budget has been well spent on a targeted TV advertising campaign that will help increase sales and/or brand awareness.

Benefits for your business

  • Targeted TV advertising puts your business in touch with large audiences, and allows customers to discover large and small companies and brands.
  • It is a cheaper alternative to traditional TV advertising.
  • Advertising on platforms such as Sky AdSmart benefits both customers and companies, with viewers only seeing ads that are relevant to them and businesses reaching a key audience.

For more information on targeted TV advertising or advertising on Sky AdSmart, speak to our team at TV Advertising Media today.