Carhireexcess.com part of the Blue Insurances group is to launch a television advertising campaign on Sky News to promote their worldwide cover for car hire insurance excess.
The campaign managed by Media Agency Group will reach ABC1 adults who tune into Sky Media and support the airport advertising campaign at Manchester, Gatwick and Stansted Airports.
The TV ad is an animated paper fold out story of a holidaying family landing at their destination airport and experiencing the pitfalls of not covering the excess that most car rental agreements enforce when repairs or replacements on a vehicle are required.
With excess charges varying from £100 to £2,000 the ad highlights you can cover your excess from £1.99 per day and website address, and company telephone number to call for more information.
Recommended by Media Agency Group due to its audience profile Sky News has a monthly reach of 8.3m individuals and viewer insights show Sky News viewers are more likely to enjoy 3+ long holidays per year.