Leading disability charity Papworth Trust is working with advertising specialists Media Agency Group to launch a multi-format advertising campaign across the East of England.
Buses, billboards and TV adverts will all be used as effective formats to promote the charity and its dedication to improving the lives of disabled people.
The “I Can” campaign has received huge backing from many well-known faces, with the likes of Stephen Hawking, Paralympic gold medallist Jonnie Peacock and Virtuoso Percussionist Dame Evelyn Glennie all lending support to help Papworth Trust “create a world where people are seen for what they can do.”
ITV and Video on Demand will be bringing the advert to life throughout May, when 30 second television adverts will be broadcast across East Anglia for four weeks. Showing a whole range of people with disabilities carrying out every day duties, the thought-provoking adverts will ensure maximum reach in order to create and develop awareness for the Trust’s work throughout the region and show what people with disabilities can do, and not what they can’t.
Papworth Trust provide a range of high quality services for disabled people as part of their mission to support disabled people in having equality, choice and independence in their lives. Delivering most of their services in the East of England, the Trust also branch out to East Midlands, Greater London and Wales.
Speaking of the whole campaign, Lee Dentith, CEO of Media Agency Group said:
“Promoting the work of the Papworth Trust is hugely important, and this bold campaign will certainly demand attention and generate impact thanks to celebrity involvement. The combination of formats will really strengthen and reinforce Papworth Trust’s message – targeting audiences whether at home, on foot or on the road.”