Hampson Hughes Solicitors is to enter into its first ever TV advertising campaign.
The campaign managed by Media Agency Group will run for three months across the Granada region and features two adverts to promote the companies Personal Injury claims service from accidental injury to road traffic accidents.
Moving away from the usual doom and gloom of personal injury adverts the 30 second ad features an adaptation of Herman’s Hermits 1965 hit ‘I’m Into Something Good’ and characters in the Hampson Hughes brand colours.
On the basis that everyone knows ‘accidents are never nice’ Hampson Hughes focus on the positive outcome of seeking help from their professional team and promote the £1500 upfront reward on all accepted cases by Hampson Hughes to make it a lot easier to deal with.
The advert ends with ‘Finally something to feel good about’.
The ad will run during daytime slots to reach those who may be at home recovering after an accident, and will also feature during peak times showing on ad breaks during popular ITV shows Emmerdale and Coronation Street.
Hampson Hughes have opted for a SMS text response element to their campaign which allows the viewing audience to get in touch for more information via their mobile phone whilst watching television, or alternatively call or visit the Hampson Hughes website.
ITV Granada covers the whole of the North West reaching 85% of the 5,300,000 adults in the region each week.